Tips on Cheap Postcard Printing

Today, due to the declining economic situation in the world, cheap or inexpensive is one of the most common catchwords. If you're involved in the direct mailing business for marketing, you probably will look for inexpensive postcard printing with the intention to save more funds for your business campaigns. Really, the direct mailing promotions budget can be decreasing because of the deficiency in interest and sales in the today's markets. Anyway, you can't just give up promotions just because you don't have sufficient budget. Promotions are the most important segment of bringing the business up to the high level. This is why we are "stuck" with cheap postcard printing.

There are lots of opportunities of realizing it, but you would have to adjust your preferences. Adjusting sizes of postcards and using cheap mailing services are some of the fruitful tactics you can use to save funds in marketing of direct mail.

And so now you may choose some inexpensive options on your postcard printing. At first, you should think about the paper kind. There are many different types of postcard paper, but the most moneywise type would be "uncoated" type. This paper simply goes without any gloss on it. If you think this will look too cheap, you can also consider a one size glossed paper. You'll get gloss on the cover side, while saving money on the front side.

When you settle this, you should think about your color printing options. The majority of printing companies will suggest the two size four-color postcard printing. Of course, that's the most costly option. In order to get you postcard printing cheap, you should consider printing four-colors on one postcard side and leave the other side blank. And since you write simple messages on the backside you'll have no worries on this case. But if you want a fine looking printed message on the backside, you may print your postcards in four-one color option – the front side will be printed in full color and the backside will simply have black ink (for instance) for the words. This will augment the expense a little, but you'll get nice messages at the postcard's backside as compensation.

And at last, you may also save funds by using inexpensive postcard mailing services. Using the national service might cost you a considerable sum, and the toil it demands to address and put stamps on all your postcards.

There are some mailing facilities that don't require post stamps. They're simply doing the courier services – they deliver postcards to the specified addresses. Usually these mailing services are parts of postcard printing companies. You can simply ask the postcard printing company you have referred to if it can offer these facilities for you. And if they do, rise and shine, for you can print and distribute the postcards in one place. This will set apart any extra expenses you could do if you'd distributed our postcards in the old manner.


By: Universal print and copy
Source: http://www.articlesbase.com/printing-articles/tips-on-cheap-postcard-printing-1310710.html

Free Letterheads: Adding Credibility without Any Budget Strain

Businesses have their own culture and work on certain norms and procedures. That norms and traditions reaches far beyond the culture of business luncheons, formal meetings or donning the perfect business suit. Despite of the ever changing time, from the transformation of the manual printing to the digital printing and from the usage of the typewriters to the advanced computers, some of the crucial items and equipments still remain constant and are remain imperative for any business house irrespective of their size. One of such item is the letterheads. But, the passing time have gifted you the perfect opportunity to get free letterheads!

Are you surprised and find it too good to be true? Brace yourself; it’s true. Some of the printing companies offer their esteemed clients the most luring and as a promotional vehicle, the chance to get the free letterheads printed according to their desires and preferences. They are well versed that a letterhead forms an indispensable part of any company and they are required at every juncture and for every transaction. So, in order to get themselves noticed and even admired for their dedicated work, gratifying services and timely delivery they facilitate this free letterhead service.

As an indispensable accessory, the letterheads represent professionalism, credibility and an unspoken promise of timely and high quality service. There is nothing more formal and credible as receiving a letterhead with the company’s logo or seal engrossed in it. Some people are of the opinion that letterheads are capricious and are not a necessity. But, they fail to realize that the letterheads are your ally in business transactions and serve their purpose of enabling a smooth and viable communication.

When you send a letterhead to your prospective client or your business associate, they immediately recognize you and get the feel that the letter is authentic and therefore they take it serious and instantly act upon it. What more, if the company provides their employees with letterheads and embodied logo, they feel a sense of pride and prestige on being associated with the organization and work with added zeal and enthusiasm.

So, when you get an offer of free letterhead printing from a reputed printing company. Don’t ignore it or try finding their ulterior motive for it. With a well crafted and designed free letterhead the printing companies enhance their reputation as well as ensure that they win myriads of deals and loyal clients.

Why Compliment slips are not like decayed types?

Since last few years, attaching a business card with every delivery or product has become quite popular. As the time flies, the business cards were substituted by corporate Christmas cards. Further wards, there came a need to wish or compliment a person in many distinctive ways, as Christmas is a religious festival and not enjoyed by every religion. The cost constraint occurs to develop holiday cards for every religious festival. Thus, the advent of compliment slips have come out and emerged. Basically, compliment slips are very flexible as they render you the option to be politically right. Vastly exchanged between customers, clients, companies, suppliers, providers and many more, due to the versatility in the numerous number of festivals and varied religions of the world, the high usage of compliment slips have been widely reckoned, appreciated and accepted.

It is for sure that with the passage of time, compliment slips are not going to dying out and be like decayed types. In fact, with time, they are becoming more and more popular amongst business comrades and several companies. Along with saving your lot of money, compliment slips make a lot of sense as you don’t require celebrating any special or particular event, and also they work wonders for you without any need of printing a logo or your name or other necessary information on them.

Easy to distribute, compliment slips can be simply utilized at any time of the year and printed at any time. For one occasion or event, the company can have compliment slips printed with distinguished designs or just as they want. Becoming highly popular with each passing day, compliment slips are extremely convenient and can be obtained easily. Apart from this, you can also design your compliment slips in a fully customized way and get printed for the whole company.

Rather than companies and business associates, individuals can also make high usage of compliment slips. With the increase in huge demand of compliment slips, they are available in many vast varieties of designs and techniques. You know what is the main reason behind the increasing popularity of compliment slips? The answer is that compliment slips can be produced with the fastest turnaround time. In order to maintain a politically right attitude, compliment slips are the best and unique to use, when greeting someone for any festival. Does compliment slips are decaying? No, in fact they are gaining more popularity with time. In all, compliment slips are unique, creative and highly famous now days.

Will Your Business Benefit From Brochure Printing?

Brochure printing has huge potential for a business as brochures are versatile in nature. You can print any type of brochures that mostly help you maximise your promotional effects. You may choose from different types of brochures including

1. Point-of-sale brochures that are made to draw attention from customers and pursue people to keep the brochures with them.

2. Leave behinds brochure printing refers to the brochure that include an elaborate product description along with the special benefits and special offers available with the products.

3. Sales support brochure printing is similar to leave-behinds brochure type with more benefits such as sales guide, utilisable in sales, increasing sales and scope for incorporating large images, headlines and pages.

4. Direct mail brochure printing includes your direct marketing plan. These brochures are consisting of photos of products and the selling points.

So, figure out what type of brochure printing project you have to adopt for your promotional needs by weighing and considering your purposes, budgets and what helps you the most to stand out in your niche. Nonetheless, a brochure printing benefit you with an array of advantages such as faster turnaround time, hassle free printing, better branding effects, compelling promotional effects etc.

Sure-Shot Tricks to Design Flyers & Capture Audience within ‘8 seconds’

Flyers are as fast as websites to gain or lose customers within a short span. 8 seconds are most likely to be spent by a reader in the flyer content. Hence, all you have this ‘8 seconds’ of time to capture the attention of quality audience. To make your flyers ‘pop’ in the market, either hire a flyer printing company or professional designer or else consider techniques used by them, such as –

1. A snappy headline or tagline – Often a tagline or headline consisting of carefully chosen, compelling words. Popular headlines in flyers are remembered and linked to the particular product. You can get to choose words like ‘the secrets to…’, ‘how to’, ‘Discover’, ‘Proven’, ‘Finally…’ etc.

2. Colourful, vivid graphics – Large, vivid and colourful images or graphics magnet our eyes and pull us toward them to see in detail. Moreover, these striking graphics flashed from your flyers look good to look over and over again. So, half the battle of drawing people to your flyers is won with inclusion of a relevant, good quality images or photos. The photo of your famed brand ambassador included in your flyers is win-win proposition, in this regard, to cash in their fame in drawing attention from masses.

3. Emphasise on products and its benefits – Your audience grow interest in your flyers or products when they can remedy their problems or issues. They look for ‘what is in it for me’, hence, it is better to put yourself in their shoes and write your flyers from their perspectives. Use ‘second person’ in your copy to include ’you’ and ‘your’ to the copy.

4. Incorporate real life experiences through testimonials – Nothing endorses better or makes a first impression credible than testimonials from a happy customers in the flyers. The ‘happy’ notes of satisfied customers convince and make your prospects feel safe to rely on your products or services as they can relate to their problems will intrigued to search more information in your flyers.

Experienced professionals know how to use the space and highlight the texts or significant points with boxes, borders, coloured (contrasted) frames with leaving white spaces between for separation. Highlight the main points in flyers with bulleted points, bold but avoid ‘Uppercase’ or ‘ALL CAPS’ to prevent your words look shouting.

Business Card Magnets – The Secret to Magnetise More Business Contacts

Business cards are the most traditional means of expanding your business network, in person. You hand over your business cards to your potential business associates or a client, to be precise. But have you thought of how long will the card be in your prospect’s hand? Your prospect might be impressed by the business card presentation and interested to keep it, but what if he/she misplaces the card? The chances of misplacing are quite high with a paper business card. Then how come you pull your potential people to your business? It is simple. Simply turn your business card into a magnet by empowering it with the power of magnet.

Magnet is hardly lost as they can remain stuck on a metal based surface. Then why don’t you enter the bandwagon of magnet based business cards. The novel business card magnets are ubiquitously in use due to the compact size and convenient way to stay around your clients by sticking to any metallic substance within their close proximity.

Besides, you do not need to forgo the attractive looks of a business card with these business cards. The unique looking surface promotes a fresh business card idea in the face of stereotyped paper business cards – a way to get noticed amidst of thousands of boring paper based business cards. Hence, these magnet cards even expose the business information at the maximum – with an unusual look and from the closest proximity of your recipients. What a better way to promote your company name, logo, contact details, email addresses, website and a special message than a magnet business card!

Roll Up Banner Display - Think Big!

Roll up banner stands tall and erect to attract the targeted spectators from a distance. Sights of these banner stands are highly prevalent in all trade shows and exhibitions as they stand clear from a distance to pull to the respective stalls and corners. These roll up banner displays standing outside the shops or stalls highlight the presence of those everywhere.

These roll up banner displays consist of a recoil device that lets the banner to be retracted back to the base of the hardware. These banner stands usually weigh less than 12 pounds. In the end of a promotional event, these stands can be rolled and easily carried away to other places. These roll up banner are devised with an adjustable pole. Due to the retractable nature these banners are quite compact, convenient and help splashing the banner display from different locations. Most of these banners allow printing double sided and single sided.

Whether you are heading toward a seminar, exhibition, promotion, training centre, a promoting a shop, wedding event, hotel lobby, point of sales, conference – take this roll up banner display along for a larger exhibition display or for a project presentation. Now you need just 10 seconds to pull up the image and impress your audience with the quality of the impressive and glowing graphics within a reasonable budget. Let your prospective visitors see the image fully as only the front view of the stand is visible of the stand and the rest of the stand is shown in a tiny portion at the base of the stand.