Print advertising has been in use since the days of organized business. When advertising started, it used be through word of mouth, or through vendors who would shout about their wares and their offered products. With the advent of printing technologies, the advertising business also began to use it for promotional activities. Many innovations were made in these. Some days back I was seeing a flyer of an apparel company. It was sent along with the newspaper. It was thick paper, and had excellent quality prints. What more, it was advertising about the new denim collection it had in its stores, and had even attached a piece of denim with the flyer. That small piece of cloth was just stitched to it, giving the flavor of the season’s offerings. I was really amazed to see how far creativity can go to attract people and catch their attention. This one really caught my attention, and I was made to read it. These days we are moving towards informal communication rather than the formal ones.
With businesses expanding to new borders, the need is to accept the new ideas and the new trends. This can be seen in all types of businesses. As the enterprises accept new ways of doing business, they opt for newer technology in the process. Electronic communication has displaced the earlier forms of communication to a great extent, and has crept in almost all the spheres of life. But some things just remain the way they are. Flyer printing has also retained its place in advertising and print advertising methods. With more creativity, it can go very far to provide low cost and effective advertising.