Monday, December 28, 2009

Will Your Business Benefit From Brochure Printing?

Brochure printing has huge potential for a business as brochures are versatile in nature. You can print any type of brochures that mostly help you maximise your promotional effects. You may choose from different types of brochures including

  1. Point-of-sale brochures that are made to draw attention from customers and pursue people to keep the brochures with them.

  1. Leave behinds brochure printing refers to the brochure that include an elaborate product description along with the special benefits and special offers available with the products.

  1. Sales support brochure printing is similar to leave-behinds brochure type with more benefits such as sales guide, utilisable in sales, increasing sales and scope for incorporating large images, headlines and pages.

  1. Direct mail brochure printing includes your direct marketing plan. These brochures are consisting of photos of products and the selling points.

So, figure out what type of brochure printing project you have to adopt for your promotional needs by weighing and considering your purposes, budgets and what helps you the most to stand out in your niche. Nonetheless, a brochure printing benefit you with an array of advantages such as faster turnaround time, hassle free printing, better branding effects, compelling promotional effects etc.

Friday, December 18, 2009

Sure-Shot Tricks to Design Flyers & Capture Audience within ‘8 seconds’

Flyers are as fast as websites to gain or lose customers within a short span. 8 seconds are most likely to be spent by a reader in the flyer content. Hence, all you have this ‘8 seconds’ of time to capture the attention of quality audience. To make your flyers ‘pop’ in the market, either hire a flyer printing company or professional designer or else consider techniques used by them, such as –

  1. A snappy headline or tagline – Often a tagline or headline consisting of carefully chosen, compelling words. Popular headlines in flyers are remembered and linked to the particular product. You can get to choose words like ‘the secrets to…’, ‘how to’, ‘Discover’, ‘Proven’, ‘Finally…’ etc.

  1. Colourful, vivid graphics – Large, vivid and colourful images or graphics magnet our eyes and pull us toward them to see in detail. Moreover, these striking graphics flashed from your flyers look good to look over and over again. So, half the battle of drawing people to your flyers is won with inclusion of a relevant, good quality images or photos. The photo of your famed brand ambassador included in your flyers is win-win proposition, in this regard, to cash in their fame in drawing attention from masses.

  1. Emphasise on products and its benefits – Your audience grow interest in your flyers or products when they can remedy their problems or issues. They look for ‘what is in it for me’, hence, it is better to put yourself in their shoes and write your flyers from their perspectives. Use ‘second person’ in your copy to include ’you’ and ‘your’ to the copy.

  1. Incorporate real life experiences through testimonials – Nothing endorses better or makes a first impression credible than testimonials from a happy customers in the flyers. The ‘happy’ notes of satisfied customers convince and make your prospects feel safe to rely on your products or services as they can relate to their problems will intrigued to search more information in your flyers.

Experienced professionals know how to use the space and highlight the texts or significant points with boxes, borders, coloured (contrasted) frames with leaving white spaces between for separation. Highlight the main points in flyers with bulleted points, bold but avoid ‘Uppercase’ or ‘ALL CAPS’ to prevent your words look shouting.